Search Engine Optimization (SEO)

We familiarize ourselves with your company's business and its goals from the perspective of growth and sales.

Here, we focus specifically on the top of the sales funnel, i.e., ways to bring traffic to your website from Google and other search engines.

We define the goals for search engine optimization. Together, we design a roadmap to activate your desired target audience on your site more effectively and skillfully than your competitors.

Keyword research is a process of identifying and analyzing what words, terms, and phrases your potential customers use in search engines. The goal is to understand user needs and optimize web content to meet these needs. Note that search trends (and algorithms) change – meaning keywords should be continuously optimized.

Competitor monitoring means actively tracking the activities and performance of companies and websites interested in the same visitors in search engines. We aim to optimize our own keywords, linking strategies, content, etc., to gain a competitive edge in Google and other search engines.

We design content tailored to the desired target audience, activity, and keyword in an agreed-upon manner.

Link building is a key measure in search engine optimization, through which high-quality and relevant links are acquired from external websites to one's own site. This strengthens the site's authority and trustworthiness in the eyes of search engines, often leading to better search rankings. An effective link building strategy can significantly increase a site's online visibility and attract more organic traffic.

On-site search engine optimization refers to all measures performed directly on a website to optimize its content and structure for search engine discoverability and understanding. Examples include the use of keywords in titles, descriptions, and content, content quality and relevance, internal linking optimization, improving URL structure, or mobile responsiveness.

Technical SEO focuses on the technical characteristics and structure of a website that affect its performance and indexability in search engines. Important elements include, for example, website loading speed, the use of an SSL certificate, site structure and navigation, correcting site indexing issues, defining canonical URLs, and creating an XML sitemap.

We continuously collect data on the website's search engine visibility using multiple tools.

We monitor results. We modify, improve, remove, and add content to enhance rankings in search engines.

We report on results. We regularly review measures and results together and propose areas for development.