Marketing Automation
We enhance your business by automating impactful sales, marketing, and communication actions: The right message, to the right audience, at the right time. Automatically.
For all of Us who Want Better Results with less Effort.
Marketing automation increases sales, improves customer experience, and streamlines internal business processes that support the company’s sales, such as:
- Lead generation automations (forms, landing pages, lead scoring, etc.)
- Customer Relationship Management (CRM) automations (lead segmentation, sales activation, etc.)
- Customer communication automations
- E-commerce automations (abandoned carts, upsells, etc.)
- Workflow and process automations (task assignment, CRM integrations, etc.)
- Analytics and reporting automations (metrics, tracking, performance, etc.)
- Email automations (personalization, campaign timings, etc.)
- Content marketing automations (content targeting, content recommendations, etc.)
- Event marketing automations (invitation process, participant communication, etc.)
- Social media automations (post scheduling, interaction, etc.)
- SMS communication automations (automated messages, personalized messages, etc.)
Properly Built Marketing Automation is a Super Effective Way to Generate Leads for Sales.
Inlean® Marketing Automation Service:
We familiarize ourselves with your company's business and its goals from a growth and sales perspective.
We review the current model for implementing sales-supporting communication for various customer groups at different stages of the sales funnel (content, channels, actions, automated tasks, results).
We define the goals for marketing automation. Together, we design the marketing automation strategy and automation processes to serve your business growth.
We collect and segment prospects, leads, and customers into appropriate segments from a sales perspective.
We install and configure a marketing automation platform that fits your needs. Our recommended options are Mautic (suitable for most) or Hubspot. In some cases, MailChimp also serves the purpose.
We design content tailored for marketing automation in a mutually agreed upon manner.
We design, create, and test automated sales-supporting marketing automation workflows for the jointly selected channels.
We create the necessary tracking codes and connect them to analytics tools. We collect data on the performance and functionality of marketing automation paths and their various actions.
We optimize various aspects of marketing automation paths, content, and processes to yield better results.
We promptly (automatically) direct sales leads and other manageable tasks to the sales and marketing organization. If necessary, we create a system to ensure the continued nurturing of leads (additional service).
We produce reports and analyses so you can monitor the impact of marketing automation on your business's commercial goals.
We regularly review actions and results together and propose new business and marketing tasks to be automated.
Boost Conversion Rate with Marketing Automation
In the online store of Piklas, one of Finland’s largest window and door manufacturers, Inlean’s marketing automation has achieved a conversion rate that multiplies the results compared to other marketing channels.
Marketing Automation as a Service
One thing is certain. With marketing automation, you will increase your sales and streamline your business. We help you with the implementation of marketing automation and, according to your needs, are responsible for the planning, technical implementation, quality assurance, analytics, and reporting of automated marketing tasks – either by producing the content for the paths or by coaching your team in these areas.
Let’s Get Started
Starter Package
Marketing automation implementation and first steps
- Initial Assessment
- Workshop (goals)
- Gameplan (automation paths)
- Marketing Automation Strategy
- Marketing Automation Platform Deployment
- Testing and Quality Assurance
- 1 marketing automation campaign including content planning, automation path implementation, and results reporting.
- €4,900 + VAT
- Price does not include usage fees for the marketing automation platform (e.g., Mautic or Hubspot).
Inlean® Retainer Basic
Marketing Automation as a Service (Basic)
- requires the purchase of a starter package
- Responsibility for content production is yours and your team's; we coach and are responsible for technical implementation, quality assurance, analytics, tracking, reporting, and lead routing to sales.
- maximum of 10 active marketing automations
- €750 / month (12-month contract)
- Price does not include usage fees for the marketing automation platform (e.g., Mautic or Hubspot).
- Satisfaction Guarantee*
Inlean® Retainer all Inclusive
Marketing Automation as a Service (All Inclusive)
- requires the purchase of a starter package
- Responsibility for content production is ours; you and your team coach and approve the actions. We are responsible for everything else. We regularly optimize content and automation to achieve the best possible conversion.
- maximum of 15 active marketing automations
- €2,500 / month (12-month contract) incl. license, maintenance, and care fees for the marketing automation system.
- Satisfaction Guarantee*
Why Inlean?
We are the Right Partner to Support Sales with Marketing Automation when You Want:
- sales to focus on closing leads and customer care instead of typing messages
- content whose purpose is to activate the recipient to act in an agreed-upon manner
- a way to implement marketing and communication based on information (data and analytics) and your goals (KPIs)
- an agile way to continuously optimize, create, and discontinue actions
- a significantly better model than your competitors to grow your sales pipeline at each of its different stages.
Book an Online Meeting
Do you require assistance identifying or resolving bottlenecks in your company’s sales growth? Please access my calendar and schedule a time that suits you best, and we can discuss further.