Conversion Optimization (CRO)
We help your website visitors find what they are looking for and act as desired (=to perform the desired action).
Conversion Optimization Brings more Sales Leads and Transactions to your Website.
Conversion Optimization (CRO, Conversion Rate Optimization) is a series of measures aimed at encouraging a website visitor to perform a desired action, such as purchasing a product or service. Desired conversions can also include, for example:
- Form Submission: The visitor fills out a contact form, order form, or newsletter subscription form.
- Registration: The visitor registers as a member, user, or to create a user account.
- Download Conversion: The visitor downloads a guide, e-book, infographic, or other digital content.
- Content Consumption: The visitor spends time reading a specific page or blog, watching a video, or listening to a podcast.
- Social Conversion: The visitor shares website content on social media, comments, or likes the content.
- Navigation Conversion: The visitor navigates to a desired page, such as a thank you page, contact page, or product page.
- Calendar Booking Conversion: The visitor books a meeting, online meeting, or phone consultation.
- Phone Conversion: The visitor calls the company's advertised phone number.
Continuous Conversion Optimization Improves Website Productivity.
Our approach to streamlining online customer journeys, increasing conversions, and enhancing your website visitors’ experience.
We familiarize ourselves with your company's business and its goals from a growth and sales perspective.
We determine the current conversion situation. We verify identified bottlenecks and opportunities. We analyze the site's various conversion points and their role in sales and marketing. We examine visitor data. We analyze your competitors' websites from a conversion perspective. We perform manual and automated user experience analysis.
Together, we define the goals for conversion optimization, as well as the key focus areas and CRO processes to serve your business growth.
User Experience (UX) optimization includes a thorough review of the current website to identify strengths, weaknesses, and potential areas for development from the perspective of different user profiles. We focus on identifying potential bottlenecks from a UX perspective - for example,
site navigation, visual design, user-friendliness, and user interface design.
A/B testing and experiments are a key part of the CRO process. We compare different versions of website elements and content (headlines, images, buttons, forms). We determine (=measure) what works best for conversion.
We give special consideration to the most important pages for conversion. Most often, we refer to landing pages, which may have been built as part of advertising campaigns. We focus on optimizing these pages so that they are attractive and convert into action in the best possible way.
As we know, website content matters. It distinguishes winning websites from others. We also optimize content based on CRO (in addition to SEO optimization), because content quality and relevance greatly affect the site's conversion efficiency. Content optimization can include targeted content, clear communication, attractive offers, and addressing current customer problems.
Creating personalized content and experiences for users significantly improves conversion. If possible (the site is designed to enable a targeted user experience), we will together find effective ways to use dynamic content recommendations and personalized offers. Personalized content can be tailored, for example, based on user registration, preferences, online behavior, or demographic (location) data.
An essential part of the CRO process is continuous monitoring and optimization, where by analyzing results and behavior on the site, conversion efficiency can be continuously improved.
We produce reports and analyses so that you can monitor the impact of conversion optimization on your business's commercial goals (e.g., number of conversions).
We regularly review measures and results together, and propose new actions that support business and especially sales.
Conversion Optimization (CRO) as a Service
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Let’s Get Started
Starter Package
Implementing Conversion Optimization and First Steps
- Initial Assessment
- Workshop (goals)
- CRO Gameplan
- User Experience Analysis
- A/B Testing Tool Installation and Testing Plan
- Conversion Analytics Installation
- Example of Conversion-Optimized Content
- €1290 + VAT
- price does not include usage fees for conversion tools.
Inlean® Retainer Basic
Conversion Optimization as a Service (Basic)
- requires the purchase of a starter package
- CRO Starter Package Content
- Defining and Monitoring Conversion Points
- Landing Page Optimization
- Implementation and Scheduling of A/B Tests (max 2 per month)
- Web Content Optimization (max 4h / month)
- Monitoring Report
- €990 + VAT / month
Inlean® Retainer Prime
Conversion Optimization as a Service (Prime)
- requires the purchase of a starter package
- CRO Starter Package Content
- Defining and Monitoring Conversion Points
- Landing Page Optimization
- Implementation and Scheduling of A/B Tests (max 2 per month)
- Web Content Optimization (max 4h / month)
- Monitoring Report
- €990 + VAT / month
SEO & CRO
Search engine and conversion optimization together form the most cost-effective service combination for digital growth marketing.
Book an Online Meeting
Do you require assistance identifying or resolving bottlenecks in your company’s sales growth? Please access my calendar and schedule a time that suits you best, and we can discuss further.