Without further ado. One hundred digital marketing tools to consider as a spark for sales growth, in no particular order.
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Influencer Marketing
- Viral Marketing
- Website Design and Optimization
- User Experience (UX) Design
- Online Brand Building
- Online Advertising (Display Advertising)
- Social Media Advertising
- Search Network Advertising
- Video Marketing
- Podcast Marketing
- Chatbots and Automated Customer Service
- Local Digital Marketing
- Retargeting Advertising
- Mobile Marketing
- E-commerce Optimization
- User Ratings and Reviews
- Web Analytics
- A/B Testing
- Conversion Optimization
- VR (Virtual Reality) and AR (Augmented Reality) Marketing
- Data Analysis and Big Data Utilization
- Growth Hacking
- Lead Generation
- Chat Marketing
- QR Codes and NFC Marketing
- Contests and Giveaways on Social Media
- User-Generated Content (UGC)
- Marketing for Webinars and Events
- Customer Feedback Management
- Chat Message Marketing (e.g., Facebook Messenger)
- Blockchain Marketing
- Interactive Content, such as Quizzes and Giveaways
- Personalized Marketing
- API Marketing
- IoT (Internet of Things) Marketing
- User Training and Guides
- Sales Funnel Building and Management
- Affiliate Marketing
- Data Visualization in Marketing
- Ecosystem Collaborations and Partnerships
- Decentralized Advertising
- Creation of User Profiles and Personas
- User Activity Tracking and Behavioral Analysis
- Responsive Design and Mobile Optimization
- Digital Marketing Training and Webinars
- Programmatic Buying for Search Engines (Programmatic Advertising)
- User Research and Persona Updates
- User Reviews and Leveraging Social Proof
- Audio Marketing and Podcast Advertising
- Chat Marketing and Chat Services on Websites
- Compelling CTAs (Call to Action)
- Utilizing QR Codes in Offline Advertising
- Customized Offers and Discount Codes
- Utilizing Employee Advocates in Marketing
- User Experience (UX) Optimization in Mobile Applications
- Animated Content Marketing (GIFs, Animations)
- Content Marketing Targeting at Different Stages of the Sales Funnel
- Collaboration with Influencers on Various Platforms
- Online Forums and Community Marketing
- Demo Videos for Software Products and Services
- Event Marketing and Live Streams
- Customer Loyalty Programs and Campaigns
- Digital PR (Public Relations)
- Geo-targeting and Location-Based Marketing
- Sponsorships in Digital Events
- User-Generated Content for Contests
- Programmatic Content Marketing
- Vendor Relationship Management (VRM)
- Chatbots for Improving Customer Support
- VR/AR Marketing Experiments and Applications
- Custom Search Ads
- Advergaming and Game Marketing
- Social Media Live Video
- Environmentally Friendly Marketing and “Green Advertising”
- Digital Marketing Training and Certifications
- Utilizing Robotic Process Automation (RPA) in Marketing
- Combined Offline and Online Marketing
- Mobile App Advertising
- Crowdfunding and Fundraising Campaigns
- Affiliate Marketing in Mobile Applications
- Emoji Marketing and Visual Expression
- Analysis and Personalization of Purchasing Behavior
- Build and share free resources (e.g., e-books, guides)
(KPI) and tracking - Digital Trends and Their Sharing
- AI-Assisted Advertising and Personalization
- Chat Marketing and Ads in Gaming Applications
- Science and Research Collaborations in Digital Marketing
- Livestreaming Events on Social Media
- Video Collages and Brand Storytelling
- Video Presentations on the Website
- Chat and Social Media Services on the Company Website
- Collaboration with Other Brands in Campaigns
- Contests and Challenges on Social Media
- Digital Marketing in 3D and Virtual Reality
Fortunately, no one has to do everything. It is enough that we find the digital marketing methods and tools that work for our own businesses in our competitive environment. What is essential in effective growth marketing is finding the most cost-effective ways to support sales or sell online. Once the right methods are known, it is only sensible to scale up operations and expect good results from marketing. Wasting marketing budgets here and there on all sorts of channels is never sensible.
Learn more about Inlean’s growth marketing service, for example here.
