Google Ads
Google Ads is an Effective Way to Reach Potential Customers Precisely when They are Searching for Information about Products or Services Online.
Search Advertising
Google search advertising is one of the most important digital advertising channels for many businesses. Its effectiveness is based on its ability to meet an existing need: the user has a problem for which they are seeking a solution, meaning they are practically ready to make a purchase decision. In other words, the user is already in a buying mindset. Thanks to this, search advertising can quickly generate leads and sales. The majority of Western users utilize Google as a search engine, so Google effectively holds a monopoly in search advertising.
Other Google Ads
In addition to search advertising, Google offers a wide range of other ad formats, including:
Google Display ads are banner ads that enable advertisers to reach users on websites, apps, Gmail, and YouTube, which are part of the Google Display Network.
Google Shopping ads provide visibility for online stores above search results. The ads include a product image, name, and price, appearing to potential customers when they search for similar products. They attract attention and direct visitors straight to the company’s online store.
YouTube video advertising refers to ads that appear before, during, or after a YouTube video. YouTube ads are suitable for brand presentation, attracting potential customers, and engaging users.
Our Approach
Planning
The project begins by defining the advertising goals with the client. Goals may include, for example, increasing brand awareness, growing the number of leads, or generating direct orders. We familiarize ourselves with your company's products, services, and competitive landscape. Based on this, we build the campaign, select suitable Google ad types, create targeted keyword lists, develop the ads, and target them to the right audiences.
Optimization
Effective Google advertising inherently includes continuous monitoring, optimization, and testing. For example, we monitor click costs, conversion rates, and the effectiveness of ads and search terms. We utilize artificial intelligence, which helps identify areas for improvement and optimize campaign performance in an understandable manner.
Reporting
We set clear goals and metrics to evaluate the return on advertising investments. In regular monitoring meetings, we review key metrics, changes made to campaigns, and plan future actions. Additionally, we provide a detailed monthly advertising report. We also offer the option to order a real-time monitoring dashboard, which allows for real-time tracking of advertising results.
A €3,500 Google Ads Campaign Generated 150 Inquiries for an Insulation Contractor, with a Total Value Exceeding €200,000.
Google Ads advertising typically delivers fast and measurable results.
Book an Online Meeting
Do you require assistance identifying or resolving bottlenecks in your company’s sales growth? Please access my calendar and schedule a time that suits you best, and we can discuss further.